Sportier

Sportier

Home
Archive
About
How Prestige, Restraint, & Revenue Now Coexist At Wimbledon
Wimbledon’s commercial evolution reveals a curated blend of exclusivity, tradition, and media value across a restrained but powerful partner roster.
 • 
Hugo Lubangu
Tech Giants Are Cashing In On Sports Broadcasting
Apple, Amazon and Netflix are acquiring premium rights across major leagues, reshaping the economics and strategy of global sports media.
 • 
Hugo Lubangu
How Storytelling Drives Sponsorship Value In Formula 1
As Formula 1 evolves into a media-first spectacle, its commercial engine is accelerating through storytelling, brand integration, and platform-scale…
 • 
Hugo Lubangu

June 2025

How European Football Could Learn From The NFL Model
Examining whether North American sporting principles could reshape Europe's top leagues, addressing fixture congestion and competitive imbalance.
 • 
Hugo Lubangu
Could LVMH-Owned Paris FC Save Ligue 1?
The luxury-power and energy-brand backing of Paris FC could reshape Ligue 1’s global appeal and commercial potential forever.
 • 
Hugo Lubangu
From Superstars To Storytellers: The New Playbook In Sports Marketing
Athletes evolve into media brands, women's sports surge, and immersive tech reshapes fan engagement in 2025's dynamic sports marketing landscape.
 • 
Hugo Lubangu
2

May 2025

How AI Is Revolutionising Sports PR & Marketing Strategies
Discover how intelligent algorithms deliver personalised fan engagement, optimise campaigns in real time and transform content workflows for modern…
 • 
Hugo Lubangu
How PR Can Help Athletes Post-Retirment
How sports marketers, teams and sponsors are reshaping retirement narratives to support mental health and redefine athlete identities beyond the final…
 • 
Hugo Lubangu
Has Sportswear Marketing Swapped Function For Fashion?
Tracing the shift from athletic utility to style-led athleisure, examining case studies from Adidas tracksuits to Instagram-driven DTC brands.
 • 
Hugo Lubangu
Game-Changing Data: How NFL’s AWS Stats Energise Fans
AWS-powered Next Gen Stats and fan dashboards turn analytics into a PR channel, giving fans personalised insights and more thrilling narratives.
 • 
Hugo Lubangu

April 2025

© 2025 Hugo Lubangu
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture