About Sportier

Sportier is a weekly briefing focused on the evolving commercial side of sport, covering brand positioning, partnership models, athlete IP, sponsorship strategy and digital engagement.

Published every Thursday, each edition offers clear, actionable insight into how athletes, organisations and rights holders create value beyond the field of competition.

What You’ll Get

• Analysis of brand strategy, partnerships and commercial campaigns

• Insight into how sporting entities build visibility and long-term value

• Coverage of trends shaping sponsorship, media and digital identity

Why Subscribe?

This is a resource for professionals building the future of sport from behind the scenes. Every edition brings context, clarity, and strategic edge, designed to inform your next move, sharpen your thinking, and save you time.